Search engine optimization (SEO) allows a business to rank higher in search engine results, helping to reach a wider audience. Human beings are naturally curious and are constantly looking for answers. This has become easier with the advent of technology and Google has become the search engine for billions of people around the world. This can be achieved by understanding how Google’s search engine works and how it ranks websites. This course is the key to understanding one of the most important skills of Digital Marketing. If businesses can learn how to rank their websites on Google, they can literally expect millions of visitors to their website with millions of leads and sales opportunities. This course is in line with international curricular standards. In this course you will learn what Google and Bing are, how search works, how search engines rank websites, why Google is the best search engine, what it takes to be a favorite in Google’s algorithm, how you can rank yourself above for your targeted keywords, what tools and techniques you need to outperform your competitors. In this course, you will also learn how to optimize your content and websites to rank high on those search engines, how to use tools to perform SEO, and how to successfully run an SEO project. The course is built on hands-on exercises with detailed video lessons, MCQs, and reference teaching material for detailed review.